Aditya Birla Nuvo's apparel business is synonymous with panache and modernity and defined by its brands — Louis Philippe, Van Heusen, Allen Solly, Peter England, Esprit — brands that personify style, attitude and comfort.
Louis Philippe
The Louis Philippe collection brings elegant men's ensembles for every occasion, embodying comfort and perfection. The international Superbrand offers new age formal menswear for the contemporary Indian man. The entire range — formals, semi-formals, knits, made-to-measure and accessories are available under this label, recognised by its distinctive icon — The Upper Crest.
Louis Philippe symbolises elegance, class and status, while addressing the needs of the style conscious contemporary male. The brand's Franco Italian lineage, combined with its focus on contemporary international fashion, gives it an indisputable premium and luxury image. The brand has also introduced a line of classy shoes crafted out of the finest leather. Its design is inspired by the latest European fashion trends and innerwear crafted from the softest variety of cotton. Lp — the youth brand from Louis Philippe, has introduced a fashion formals range for today’s young and successful urbanites. The range exquisitely designed for today’s youth exudes élan, style and success.
Van Heusen
India's premium work-wear brand, Van Heusen, has introduced a range of corporate attire through continuous product innovation, and exclusive collections such as Autumn Winter, Ken & Tony, Worldwear, Informals, IQ Clothing, winter wear, knits, innerwear and accessories. A wide spectrum of smart shirts and stylish suits, completely coordinated corporate attire, an entire range of informal outfits designed to suit the wearer's lifestyle and mood, technology driven intelligent clothing that rejuvenates the body and mind, winter wear collection and knits, innerwear of international standard, and accessories form the Van Heusen line up.
Allen Solly
The brand that introduced the "Friday Dressing" concept in the Indian corporate context, Allen Solly thrives on a powerful brand identity that reflects a strong consumer connect as "relaxed work wear". Allen Solly has an entire range of apparel including formals, informals and accessories. The award-winning Allen Solly brand has successfully forayed into women's work wear and casual outfits.
Peter England
The popular shirt brand caters to a loyal customer base spread across the mini-metros of India. The brand offers an interesting range of shirts such as British Micros, Ultra Formal and Business Look, After Dark / Hours, Party, Casual, Winter Rhythms and also Ts in kaleidoscopic colours. With the recent launch of Elite, Peter England has entered the premium shirt segment. Peter England Elite offers a premium and internationally styled collection with its exciting range of shirts and trousers designed with the finest quality of fabrics, contemporary cuts with superb fits, and soft and bold colours that bring in freshness.
Esprit
As a brand, Esprit provides a fresh look and a new style to its existing variety every month. The brand offers a variety of choices with the availability of its various collections in all the stores, to keep satisfying the needs of its growing customers. EDC by Esprit addresses young, spontaneous people who live for the moment and express this lifestyle with an individual look.